Hint -Gourmet Selection
Production for retail experience – 2016
Team Members: Mark John, Hyunjin Yoon, Elizabeth Khuu, Jihea Gu
Driven by our desire to provide the best gourmet food for everyday living, our aim is to inspire and excite the imagination of all food lovers. With the products sourced and selected from around the globe, Hint is a private label of Ethos focused on providing natural ingredients produced by artisan suppliers.
The importance of the idea of Hint is signified by the packaging system, showing a hint of each product. Contrasting the raw nature sources and emphasizing the quality of the products, each package centers on the materials, with simple layers and a delicate typography. The sense of honesty and integrity is carried on throughout the identity by the use of a simple yet concise typographic system.
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