SF Yellow Cab Co.
Case Study Only – Academy of Art University
Business Communication – 2016
SF Yellow Cab Co. is one of the largest taxi company in San Francisco. Their taxi service started on 1977. The company is locally owned operation in San Francisco, with about 530 medallions.
With the rise of ride sharing companies like Uber and Lyft, SF Yellow Cab should clarify brand marketing to be consistent and appropriate. These Brand Design Guidelines have been created to help Yellow Cab properly communicate its message through type, color and images. It speaks to who Yellow Cab is, its values and its positioning. By using these elements correctly, it can build a strong brand awareness.
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