SF Yellow Cab Co. is one of the largest taxi company in San Francisco. Their taxi service started on 1977. The company is locally owned operation in San Francisco, with about 530 medallions. Their aim is not only they benefit the convention and tourism industries but also provide accessible transportation to people with disabilities.
With the rise of ride sharing companies like Uber and Lyft, Yellow Cab should clarify brand marketing to be consistent and appropriate. These Brand Design Guidelines have been created to help Yellow Cab properly communicate its message through type, color and images. It speaks to who Yellow Cab is, its values and its positioning. By using these elements correctly, it can build a strong brand awareness.
It is an important concept that Yellow Cab sees the diversity of its communities reflected in all that it does; their commitment to those communities, to its environment and to a diverse society is absolutely central to who Yellow Cab is.
With well-managed, careful and consistent use of these design guidelines, Yellow Cab will be a more powerful, unified and confident brand, without compromising on any of its highly creative individual characteristics. This new brand guideline book will assist everyone in Yellow Cab to design and produce compelling communications.
Scope of work
Brand strategy and platform
User interface & user experience
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